Peanuts 75th Anniversary
San Diego Comic-Con 2025
Peanuts Worldwide / WildBrain
Project Overview
For the 75th Anniversary celebration of Peanuts at San Diego Comic-Con 2025, Focus Graphics transformed the Hard Rock Hotel rotunda into an immersive pop-up retail experience. The activation showcased Charles M. Schulz's beloved characters through a comprehensive graphics package that included exterior column wraps, large-scale wall murals, interactive photo opportunities, and detailed vintage-inspired graphics.
The project required precision installation within the historic hotel's distinctive rotunda architecture, featuring a central column under a glass dome and curved walls that demanded custom-fit graphics solutions.
Project Details
Peanuts Worldwide / WildBrain
Event Graphics & Brand Activation
Exterior Column Wraps
Yellow column wraps featuring "75 Years of Peanuts," "Happiness Is," and "Good Grief" messaging
Hard Rock Hotel Rotunda
The historic rotunda's distinctive architecture featuring a central column under a glass dome demanded custom-fit graphics solutions. Our team delivered precision installation across curved walls and structural elements.
Key elements included:
Central rotunda column wrap with vintage Peanuts merchandise illustrations
Interior yellow pillar wraps
Character pennant banner system throughout the space
Curved display counter graphics
Peanuts Attic Wall Installation
Large-scale orange wall wrap featuring Schroeder, Charlie Brown, and Woodstock
Interactive Photo Opportunities
Custom photo opportunities featuring dimensional character elements drew constant crowds throughout the convention. Our team optimized print finishes for high-traffic conditions, ensuring durability and visual quality under event lighting.
Photo op installations:
Blue Snoopy phone booth with dimensional character elements
Snoopy Sno-Cones station with starry blue wall and dimensional doghouse
My Snoopy Story interactive pillar wrap
Technical Highlights
Architectural Graphics
Custom-fit solutions for the rotunda's curved walls and structural columns, requiring precise templating and installation techniques to ensure seamless graphics across complex architectural surfaces.
Brand Fidelity
Faithful reproduction of the Peanuts color palette and character artwork, maintaining the iconic look that fans have loved for 75 years across all graphic elements.
Multi-Element Coordination
Seamless integration of 14+ distinct graphic elements across varied substrates and surfaces, requiring careful color matching and installation sequencing.
Photo-Ready Finishes
Optimized print finishes for the high-traffic photo opportunities, ensuring durability and visual quality under event lighting conditions.
Vintage-Style Graphics
Black-and-white wall graphics with "Good Grief" typography paying homage to the classic strip
Convention Center Booth
A complementary booth installation at the San Diego Convention Center featured a distinct design language while maintaining brand cohesion with the Hard Rock Hotel activation.
Booth elements:
Green and white checkered column wraps
White brick texture wall pattern
Woodstock pillar graphics
Branded signage with checkered border design
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