Peanuts 75th Anniversary - SDCC 2025

Project Overview

For the 75th Anniversary celebration of Peanuts at San Diego Comic-Con 2025, Focus Graphics transformed the Hard Rock Hotel rotunda into an immersive pop-up retail experience. The activation showcased Charles M. Schulz's beloved characters through a comprehensive graphics package that included exterior column wraps, large-scale wall murals, interactive photo opportunities, and detailed vintage-inspired graphics.

The project required precision installation within the historic hotel's distinctive rotunda architecture, featuring a central column under a glass dome and curved walls that demanded custom-fit graphics solutions. Our team delivered a turnkey solution from production through installation, ensuring every element met the exacting brand standards of Peanuts Worldwide.

Scope of Work

The activation encompassed two distinct venues at SDCC 2025:

Hard Rock Hotel Rotunda Pop-Up Store

• Exterior yellow column wraps featuring "75 Years of Peanuts," "Happiness Is," and "Good Grief" messaging

• Central rotunda column wrap with vintage Peanuts merchandise illustrations

• Peanuts Attic orange wall wrap featuring Schroeder, Charlie Brown, and Woodstock

• Blue Snoopy phone booth installation with dimensional character elements

• Snoopy Sno-Cones photo opportunity with starry blue wall and dimensional doghouse

• Vintage black-and-white wall graphics with "Good Grief" typography

• Character pennant banner system throughout the space

• My Snoopy Story interactive pillar wrap

• Curved display counter graphics

San Diego Convention Center Booth 1635

• Green and white checkered column wraps

• White brick texture wall pattern

• Woodstock pillar graphics

• Branded signage with checkered border design

Technical Highlights

This project showcased our capabilities in several key areas:

• Architectural Graphics: Custom-fit solutions for the rotunda's curved walls and structural columns, requiring precise templating and installation techniques.

• Brand Fidelity: Faithful reproduction of the Peanuts color palette and character artwork, maintaining the iconic look that fans have loved for 75 years.

• Multi-Element Coordination: Seamless integration of 14+ distinct graphic elements across varied substrates and surfaces.

• Photo-Ready Finishes: Optimized print finishes for the high-traffic photo opportunities, ensuring durability and visual quality under event lighting.