Multi-Location Retail Rebrand

Project Overview

When this national retail chain decided to refresh their brand identity, they needed a partner who could handle the complexity of a coast-to-coast rollout. Focus Graphics managed the production and installation of new environmental graphics across all 45 locations, ensuring brand consistency from California to New York while adapting to each store's unique floor plan and local requirements.

The six-month rollout required meticulous project management, regional staging facilities, and coordinated installation teams working overnight shifts to minimize disruption to store operations. Each location received a custom graphics package tailored to their specific layout while maintaining the cohesive new brand identity that customers would recognize in any market.

Scope of Work

Each location received a comprehensive graphics package including:

Exterior Signage

• Illuminated channel letter signs with new brand identity

• Monument and pylon sign face replacements

• Window graphics and promotional displays

• Parking lot and entrance directional signage

Interior Environmental Graphics

• Feature wall graphics at store entrance

• Department identification and wayfinding system

• Checkout area branding and promotional displays

• Fitting room and restroom signage

Point of Purchase

• End cap and promotional display graphics

• Price point and category signage system

• Seasonal campaign display templates

• Digital signage surrounds and integration

Technical Highlights

Managing a rollout of this scale required innovative solutions:

• Modular Design System: Created a standardized graphics system with modular components that could adapt to stores ranging from 8,000 to 35,000 square feet while maintaining brand consistency.

• Regional Staging: Established staging facilities in four regions to optimize logistics, reduce shipping costs, and enable rapid response to installation schedules.

• Overnight Installation: Coordinated crews worked overnight shifts in each market, completing most interior work between store closing and opening to minimize business disruption.

• Permit Management: Navigated varying local permitting requirements across 45 municipalities, ensuring all exterior signage met local codes and HOA requirements.